Defining business goals, identifying target audiences and formulizing strategic PR plans.
As an Account Supervisor, Sylvester helps to position clients as industry leaders, as well as communicate relevant company news and insights to key contacts in the media, who actively cover the markets important to clients. Additionally, he consults with clients on communications challenges and crisis situations to ensure smooth executions of reputation management plans and business goals. Since joining Pierpont in 2010, Sylvester has helped spearhead the public relations and marketing programs for clients in a variety of sectors, including private equity, real estate, healthcare, finance, human resources, nonprofits and more.
For the last four years, Sylvester has served as a public information officer for the American Red Cross of Central Texas, regularly appearing on Univision and Telemundo local affiliates to communicate the non-profit’s regional efforts. Growing up in San Antonio and visiting family in Leon, Guanajuato, Mexico on an annual basis, Sylvester is fluent in Spanish and leads Pierpont’s Latin communications practice, overseeing Hispanic media initiatives for several clients. Sylvester has a bachelor’s degree in public relations and business foundations certificate from The University of Texas at Austin.