Perhaps Pierpont’s biggest Texas Longhorns zealot and tequila aficionado, Sylvester Palacios is equally passionate about the world of public relations. Over the years, he’s put clients on the map with top-tier media, among the likes of The New York Times, Wall Street Journal, Bloomberg, Texas Tribune and more.
Since joining Pierpont in 2010, Sylvester has helped spearhead public relations and marketing programs for clients in a variety of sectors, including private equity, real estate, healthcare, finance, human resources, nonprofits and more. Growing up in San Antonio and visiting family in Leon, Guanajuato, Mexico on an annual basis, Sylvester is fluent in Spanish and co-leads Pierpont’s Latin communications practice, overseeing Hispanic media initiatives for several client accounts. As internship coordinator, he’s charged with recruiting the best talent for account support from universities across the U.S. and internationally.
Sylvester is a natural-born leader and knows how to rally teams behind a common goal, especially when he’s cheering on the San Antonio Spurs and Dallas Cowboys. He’s an elbows-down, get-stuff-done kind of guy, and if there’s anything he loves, it’s a good challenge–no matter how big or small.
For the last four years, Sylvester has served as a public information officer for the American Red Cross of Central Texas, regularly appearing on Univision and Telemundo local affiliates to communicate the non-profit’s regional efforts. Sylvester has a bachelor’s degree in public relations and business foundations certificate from The University of Texas at Austin.