Healthcare & Wellness
Driving patient volume, improving public awareness & enhancing thought leadership. Pierpont knows healthcare.
At Pierpont, we understand the unique nuances of the health and wellness industries—and the ways to reach your providers, partners, and patients. Our seasoned experts have experience with every size, sub-category, and service vertical of healthcare organizations. In close partnership, we have helped increase brand awareness and thought leadership, connect communities amid the pandemic, drive patient volume, shape integrated communications strategies, and even protect a world-renowned brand in the midst of an existential crisis.
We accomplish these goals through understanding our clients’ key business objectives, the metrics that matter to them most, and the prioritization of work that will create the most value. Our robust PR plans, effective media training, and relevant scenario-based crisis exercises help drive the success of our clients. We have also managed organic and paid social media campaigns, written SEO-friendly content for our clients’ websites, and assisted in major website and social media platform redesigns.
In short, Pierpont knows healthcare. Over the years, we have worked alongside large hospital networks, healthcare delivery systems, device manufacturers and leading nonprofit organizations, including CHI St. Luke’s Health, Baylor College of Medicine, Methodist – Dallas, Genentech, Texas Children’s Hospital, Houston Methodist, Roche, Pediatric Academic Societies, Altus Health, and San José Clinic.
Industry Experience
Our team has accomplished the following with our healthcare and wellness clients:
- Launched a public health education campaign for Ascension/Seton Health
- Designed and implemented an international thought leadership program for DeBakey Baylor College of Medicine cardiologists
- Assisted in brand awareness and advocacy for Lexicon Pharmaceuticals
- Developed and implemented a national PR campaign for the launch of the Genentech drug Lucentis
- Supported Baylor St. Luke’s Medical Center with crisis management, brand positioning, multicultural programs, and media relations
- Teamed with Belmont Village to improve their social media and digital communications, as well as community outreach
- Helped major national-brand healthcare organizations navigate complicated regulatory and policy issues related to multi-billion-dollar acquisitions
- Catalyzed grassroots communications to key stakeholders in local communities for a regional hospital system being acquired by a national healthcare organization
