Pete Webb, Senior Counsel, Pierpont Denver

Pete Webb

Senior Counsel, Pierpont Denver

After 50 years in Denver, Pete Webb, knows Colorado and the Rocky Mountain States. He has a storied career spanning more than a decade as an investigative TV journalist, 32 years of local agency leadership, and three years with the FBI.

Pete has been counted on for stable, logical, and effective support to structure and lead award-winning earned media programs, provide crisis strategy for hundreds of entities,  create public education campaigns, and tackle tough issues like drunk driving and prescription drug abuse. He has established a reputation as a strategist and action-oriented public relations counselor.

With his wife and business partner, Ginny Williams, Webb PR (later Webb Strategic Communications) was involved in such landmark public relations projects as: 

  • The Colorado product launch for Cricket Comfortable Wireless
  • The introduction of Powerball for the Colorado Lottery
  • The opening of Denver International Airport
  • The Denver grocery strike of 1996
  • The introduction of gaming to Colorado by IGT (the world’s largest manufacturer of slot machines)
  • The community and media strategy used to open the Anheuser-Busch brewery in Fort Collins, Colorado
  • Representation of Bill and Nancy Laurie during their bid for Denver’s Pepsi Center and later acquisitions of the St. Louis Blues hockey team and arena, and the Vancouver Grizzlies NBA basketball team
  • Pete has also advised a myriad of businesses on mining, minerals and environmental issues related to stakeholder engagement in Colorado and other western states. 


Professional Experience

He has advised corporate CEOs on labor and crisis communications issues and provided extensive media training. In fact, he received crisis training at FEMA’s Academy in Emmitsburg, MD. He has a perfect record for engineering bond election issues for a variety of special districts throughout Colorado. As a member of the Colorado Film Commission, and later chairman, he was actively involved in positioning Colorado as a location for motion picture, commercial, and television production.

Pete earned a Bachelor of Arts in Sociology from Seattle University and is also a community-minded professional, serving as a board member (and chairman) of South Metro Fire Rescue for eight years, and Secretary of the Littleton Fire Protection District board for 10 years. He is a past president of the Special Districts Association of Colorado, past president of the Arapahoe Community College Foundation, and a member of the transportation task force for the Southeast Business Partnership. He also served on the board of the South Metro Denver Chamber of Commerce.

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