Twiss Illustrates the Connection between Public Relations and the Bottom Line

The integrity and future of public relations has become increasingly dependent on the ability of practitioners to measure the success of their efforts and demonstrate a clear return on investment for public relations.

Corporate Reputation: The Truth Will Set You Free

Corporate leaders generally think of their firm’s overall reputation purely in terms of product strengths, financial performance or processes, often leaving the heavy lifting of defining and building reputation to marketers and communicators. In what’s quickly becoming dubbed a “reputation economy,” managing your company’s reputation is a full-time job.