Partnering with clients to provide insight and expertise in marketing strategy and business development.
George focuses on assisting clients in research and planning to help grow their business. With over 30 years of agency experience, he has worked in 12 major industries and helped more than 200 companies achieve their communications and business goals. He has directed communications programs for diverse clients like American Airlines, Dr. Pepper, Ernst & Young, Frito-Lay, Johnson & Johnson, Marriott Corporation, Mary Kay, Methodist Hospitals, Nationwide Insurance, Neiman Marcus, St. Jude Medical, Strasburger & Price and Zale Corporation. George’s integrated communications plans put great emphasis on measurable results for his clients.
Prior to joining Pierpont, George founded Michael & Partners Public Relations in 1998. The agency grew to be among the top ten firms in Texas before he sold it to the employees in 2004. The firm now operates under the name HCK2. Before that, George started MBRK Advertising in 1983, also growing that agency to be among the top ten in Texas. MBRK is now part of Publicis, the third largest agency in the world. Earlier, George was the general manager at Temerlin-McClain, which was then Bozell & Jacobs and the largest agency in the southwest.
George has served as adjunct professor at Loyola, Northwestern and Southern Methodist University and review editor of the Journal of Marketing Research. He has been a contributor to the Handbook of Modern Marketing and authored several articles in management and marketing journals. George has served on several boards, including the Health Industry Council, March of Dimes, Texas Institute and University of Texas Dallas School of Business. George holds a doctorate and master’s degree in marketing and a bachelor’s degree in engineering, all from Northwestern University. The American Marketing Association recognized his dissertation as outstanding in their review.