Turning to Twitter for the latest news during a disaster

While the news media’s wall-to-wall coverage during Hurricane Irene in late August drew criticism, the one place with truly up-to-the-minute coverage during the disaster was the social networking platform Twitter.  During the storm, I had several family members and friends in the hurricane’s path. After falling victim to the sometimes sensationalized TV coverage, I found myself […]

Visualizing Your Voice: Telling Your Company’s Story Through Video – Part I

  In today’s digital world, we are quickly learning that words alone aren’t enough. With the ability to access virtually anything, anytime and anywhere from almost any device, a company’s communications tactics must no longer just inform – they must also engage and entertain. With this growing trend, it’s no surprise companies are choosing to […]

Visualizing Your Voice: Telling Your Company’s Story Through Video – Part II

  You have an idea for a video that would be an excellent addition to your company’s communications program but are not sure how to get the video started? If you’ve never created and produced a video, be aware that a simple two-minute video can quickly turn into an over schedule, over budget nightmare.  But […]