Austin Board of REALTORS | “Keep Austin Affordable” Campaign
Challenge
In 2008, the Austin Board of REALTORS® (ABoR) and Texas Association of REALTORS® (TAR) had their work cut out for them when the City of Austin considered instituting a “Point of Sale Ordinance.” This new ordinance would force homeowners to make costly efficiency updates to their homes, ultimately making them much less affordable for buyers.
Objectives
Pierpont spearheaded the development and implementation of the “Keep Austin Affordable” campaign.
Results
As a result, ABoR elevated its influence at City Hall and within the Austin community. The campaign was honored with an award from the International Association of Business Communicators’ Southern Region.
