Creating a market-by-market launch strategy for Thumbtack.
Defining the Zpryme-ETS
Creating Brand Clarity for Multiple Stakeholders
As you may know, Texas has had flooding recently. For most of us, it was a night of heavy rain and a soggy morning, then the skies cleared and Halloween activities went forth as planned. For the residents of Onion Creek in Austin, that was not the case. For them, they woke up to raging […]
PR practitioners regularly interview clients when creating content for podcasts, news releases and other media relations materials. In order to develop an effective message strategy that connects with audiences through media channels, it’s essential to have a full understanding of the client, its company structure and the values it offers. Recently, I attended the Association […]
I try to be an involved member of the Austin community, so I attend a lot of luncheons. Typically, they feature salad, grilled chicken and dessert with an informative presentation on a topic, issue or trend. At a recent Red Cross luncheon, the food was familiar, but the experience was anything but. “Bravo for Bravery,” […]