Marketing & Creative
From strategy and planning to execution and measurement, Pierpont’s marketing team is here to help you drive business results. We’ll work with you to develop, design and implement results-driven marketing programs and creative initiatives that build awareness and influence among your stakeholders, amplify your key messages, engage leads and convert them into customers.
Whether it’s creating your content strategy, executing a targeted advertising campaign or consulting and training your internal team to establish a more seamless approach to marketing, Pierpont is here to help you define and achieve your marketing and business goals.
Content Strategy & Planning
Learn how to tie your marketing strategy to your business strategy through the thought leadership and content stories you tell. From energy and professional services to healthcare and consumer, Pierpont’s team brings deep industry expertise in developing message frameworks and thought leadership through marketing and creative programs.
- Comprehensive content marketing campaign planning that connects short-term tactics to long-term business goals
- Coordinated social media and email newsletter drip campaign design and development
- Thought leadership planning through blogs, social media and white papers
Corporate Messaging & Brand Storytelling
Telling your brand story begins with framing your company’s narrative in a way that builds your reputation and establishes trust among your stakeholders. Pierpont has a proven history of working with industry leaders and disrupters to illustrate the impact of their products and services, while refining and amplifying their messages through integrated communications campaigns.
- Discovery and research that drives to the core of a company’s brand identity
- Keyword assessment of websites and digital platforms to improve SEO
Content Creation & Campaigns
Whether you’re in the B2B or B2C space, every organization today is tasked with producing content to reach audiences through a myriad of channels. Developing content that engages, educates and empowers action will ultimately drive the results that impact your business goals.
- Thought leadership through branded blogs and self-published content
- Marketing asset development from brochures to sales sheets
- Branded, customer video content generation
From email marketing campaigns to targeted digital advertising campaigns, Pierpont has helped clients drive leads to deliver measurable business results. Connecting the investment your company makes in marketing to the return you see in client acquisitions and sales, our lead generation campaigns are designed to help you move the bottom line.
- Pay-per-click digital advertising content generation from copy to graphics
- Conversion tracking through Customer Relationship Management (CRM) platforms
Advertising & Creative Development
When it comes to illustrating your brand narrative, developing the appropriate graphics and visuals is key to bringing your company’s written messages to life. At Pierpont, our in-house designer and partners can enhance any campaign by adding the finishing touches or elevating the encompassing look and feel of your brand’s marketing assets and collateral.
- Designing graphics for websites, social media, digital and print ads
- Developing infographics and visuals to better illustrate written content
- Overseeing online and print advertising to complement integrated communications campaigns
Analytics & Measurement
Coordinated content campaigns and attractive marketing concepts lack meaning and purpose without measurable results. That’s why Pierpont works with clients to build their campaigns around the business goals they want to achieve first and determine how to track the success of our work against those goals second. Tying proven end results to our client’s business drivers is what sets us apart from other agencies.
- Lead generation and qualification through website conversations
- Comprehensive reporting dashboards that connect campaign tactics to measurable results
Contact us today to find out how Pierpont can lead your brand’s next marketing and creative campaign.
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