Multifamily property owners from across Houston’s Near Northwest area gathered recently to hear from three social media marketing experts, and learn some best practices for using social media to market their business.
Pierpont Senior Account Executive Travis Lawson presented with Nate Stockard from Blue Atlas and Mike Wittman from RentPing.com. Each delivered presentations on everything from how to construct a social media plan and policy, what social media platforms to use, how to develop engaging and what tools multifamily property owners should be using to enhance their digital presence. Attendees came away with usable tips and tricks for using social media and their website to increase occupancy, retain existing residents, hire quality candidates and improve on-property services.
At Pierpont, Lawson regularly works across social platforms to support clients, particularly in crisis situations, as well provide social strategy, public affairs and public relations management.