Amplifying the Voice of Texas Real Estate
Pierpont has been privileged to work with the Texas Association of REALTORS® for more than a decade and, over that time, helped to increase media coverage for the organization exponentially in several ways.
Pierpont initiated and continues to produce the Texas Quarterly Housing Report in both English and Spanish, which now drives more than 100 media placements per year and more than five million impressions all across the state. In addition, Pierpont researches, publishes and promotes seven other reports about the Texas housing market on TAR’s behalf, telling a well-rounded story relevant to the organization’s diverse base of 100,000+ members. Pierpont also supports media coverage to build support for TAR’s political advocacy goals, such as those related to property taxes and transportation, and produces PR assets to support its annual public awareness campaign.
The expanded quantity and quality of the media coverage produced over that time has led to national exposure for the organization and become a visible and positive benefit for members and local association leaders all across the state.