Marketing & Creative
We produce creative, results-driven marketing for our clients
We will work with you to develop, design and implement campaigns that build awareness among your stakeholders, amplify your key messages and engage leads.
Pierpont helps our clients tie your marketing strategy to your business strategy through thought leadership and content stories you tell.
We help you tell your brand story by framing your company’s narrative in a way that builds your reputation and establishes trust among your stakeholders.
We partner with clients to deliver content that engages, educates and empowers action to drive the results that ultimately impact your business goals.
We focus on the bottom line by connecting the investment your company makes in marketing to the return you seek in client acquisition and sales.
We build campaigns around the business goals you want to achieve and measure ROI, using metrics such as search engine results page (SERP) rankings, website traffic, leads generated, brand awareness and engagement rates on social media.
We start by defining your goals & mapping out a proactive approach
Whether it’s creating your content strategy, executing a targeted campaign or consulting with your internal team to establish a more seamless approach to marketing, we are here to help you.
Depending on your needs, Pierpont’s marketing experts will market your thought leaders through:
- Coordinated social media and email newsletter drip campaign design and development
Thought leadership planning through blogs, social media and white papers
To refine and amplify key marketing messages, we conduct:
- Discovery and research that drives to the core of a company’s brand identity
- Keyword assessment of websites and digital platforms to improve SEO
Our approach to multichannel content reach for your subject matter experts (SMEs) includes:
- Thought leadership through branded blogs and self-published content
- Marketing asset development from brochures to sales sheets
- Branded, customer video content generation
To illustrate your brand narrative clearly and consistently, Pierpont focuses on:
- Designing graphics for websites, social media, digital and print ads
- Developing infographics and visuals to better illustrate written content
- Overseeing online and print advertising to complement integrated communications campaigns
Key to our marketing and creative development is keeping the end result in mind. That means connecting measurable results to business goals, such as:
- Lead generation and qualification through website conversations
- Comprehensive reporting dashboards that connect campaign tactics to measurable results
