EYP | Building Community Support for a Long-Awaited Project

Pierpont became an immediate strategic partner of EYP, developing and implementing a comprehensive community relations plan and strategy, helping navigate intricate discussions, and positioning the project as a top priority for the city. Pierpont’s public engagement team relied on decades-long relationships to identify and engage key community stakeholders. They strategically established a working group composed of community ambassadors to be the eyes and ears on the ground. Tactically, Pierpont developed and adapted a messaging framework; delivered a steady cadence of communications via social, digital, and media channels; and facilitated open houses and community meetings.