Creating Influence with the Hispanic Market Online


A recent Business Wire webinar, “Meet the Hispanic Market’s Most Influential Bloggers,” featuring online influencers, Viviana Hurtado, Founder of The Wise Latina Club, and Manny Ruiz, Founder of Hispanicize 2013, discussed the growing importance of building your online presence within the Hispanic audience.

According to a Pew report, Hispanics are embracing technology faster than any other group. This coupled with the growing number of Hispanics using social mediums makes having a solid brand and digital footprint a must.

If the Hispanic audience is important to your business, here are some key takeaways from the webinar that can help you grow your online presence:

Don’t try to appeal to all audiences – Find a subject/view/personality that fits you and you are passionate about, and stick with it. People interested in the same topic are soon to follow. You’ll lose followers if you try to please everyone.
Make it entertaining – In addition to being informative, be entertaining. You want first-time visitors to become ongoing visitors.
Be Bi-bilingual – More and more people in the Hispanic market are becoming comfortable with English, so don’t limit yourself with having content in one language.
Listen and engage – Keep your ear to the ground and address any issues/trends that are important to your followers. Show them you care by joining in on their conversations and providing useful feedback. This will definitely strengthen your relationships.

Want more tips? Check out this post on Making it in a Multicultural Market.

What do you have to share for growing your presence with the Hispanic market? Leave your comments below.