Delivering Compelling Media Coverage
As one of the largest nonprofit healthcare systems in the state with more than 12,000 employees, Seton Healthcare Family, now known as Ascension Seton, is instrumental to Austin’s health and economy. With a history spanning more than a 100 years, nearly every Austinite has interacted with Seton at some point—whether through an unexpected trip to the emergency room, the birth of a new baby or a routine checkup.
A large reason for Seton’s positive recognition in the Central Texas area is because they take a people-centric approach to healthcare, which they call Humancare. Upon the launch of the Humancare campaign, Seton asked Pierpont to provide public relations strategy and a robust ongoing media relations program to further the Humancare message and elevate Seton as the number one provider of high-quality, low-cost healthcare in Central Texas.
Pierpont helped educate the public about crucial healthcare services, important policy updates and community initiatives through top tier coverage in the Austin American-Statesman, KVUE-ABC, the Austin Business Journal, Modern Healthcare, Health News Texas, Community Impact Newspaper and many more.
A few standout moments included:
Raising awareness of breast cancer detection/prevention services and driving appointments with the Big Pink Bus, where Seton provides free mammograms to underserved women in the community.
Interviewing and writing a feature story around the new Chief Medical Officer of Formula 1 to raise the profile of one of Seton’s top trauma surgeons and increase awareness around Seton’s Level I Trauma Center.
Securing feature stories around stellar graduates of Seton’s Project SEARCH, an internship-based program that provides opportunities to develop vocational skills and build professional experience with the ultimate goal of competitive employment for students with disabilities.
Over the course of three years, Pierpont’s efforts secured 361 earned media placements and more than 27 million impressions.