Targeted Awareness for a Complex O&G IPO
TPG Pace Energy Holdings, a special purpose acquisition company (SPAC) formed by TPG Capital’s TPG Pace Group and Occidental Petroleum veteran Steve Chazen, enlisted Pierpont to generate targeted awareness around the formation of Magnolia Oil & Gas. In a complex deal, the new publicly traded company led by Chazen was announced following a March 2018 $2.66 billion business combination which created a large-scale, oil-weighted, pure-play South Texas independent oil and gas operator with assets in the Eagle Ford and Austin Chalk.
In less than two weeks Pierpont developed a media strategy, messaging, press materials, internal communications and more for the announcement along with building an SEC compliant website and marketing materials then executed an outreach campaign which educated key stakeholders in both the oil and gas and investor community about the innovative path to formation taken by Chazen and TPG Pace Holdings. By garnering coverage in nearly every outlet of significance Pierpont helped establish credibility for the new endeavor.