Increasing Thought Leadership in the Transportation Space across Texas
In an effort to elevate brand awareness across Texas, HNTB Corporation, an employee-owned infrastructure solutions firm serving public and private owners and contractors, engaged Pierpont to work closely with local office leaders, to execute a deeper, more meaningful engagement with stakeholders and community who validate and amplify HNTB’s efforts.
Pierpont crafted a multi-year strategic media relations plan to position key executives and subject matter experts in relevant practice sectors. This included a steady cadence of ongoing media coverage, including executive announcements and profiles; market expansion releases; project milestones, completions and updates; new hire announcements; recognition of community relations activities; and contributed articles and opinion pieces. In addition, Pierpont leveraged HNTB research reports and statistics on transportation and infrastructure to obtain interest in thought leaders and topics, including expert desk-sides and interviews, LTEs, and contributing to articles.
As a result of Pierpont’s efforts, HNTB gained statewide recognition as a trustworthy and innovative infrastructure solutions firm, leveraged its thought leadership platform to increase business development opportunities, influenced and helped shape public perception of transportation funding, and contributed to increased recruitment.