Pierpont Communications can ensure your reputation and business operations are not derailed by a crisis.

Our seasoned crisis communications team:

  • Evaluates organizations’ risks and vulnerabilities 
  • Conducts crisis simulations and team drills
  • Advises on effective stakeholder communications
  • Helps build, defend and rebuild reputations
  • Develops comprehensive crisis communications plans
  • Leads communications and media training workshops
  • Counsels organizations through crisis responses 
  • Provides onsite incident command support 
  • Offers real-time social and media monitoring and analysis

Contact us today to find out how we work with organizations to ensure they are prepared to engage with media and stakeholders by helping uncover the key messages that will help tell your story during a time when every word counts.

Contact Us

Crisis & Issue Management Experts

Allison Burum

Allison Burum

Allison Burum Building meaningful relationships and delivering strong results for clients through the development and execution of programs that support driving business growth. Over the last decade, Allison has developed and refined best practices in marketing and public relations through her work in both agency and corporate environments, as well as harnessing her entrepreneurial spirit [...]Read Full Bio
Chris Ferris

Chris Ferris

Chris Ferris Focusing on comprehensive digital strategy to achieve measurable results for clients. As Vice President of Digital Strategy, Chris Ferris, Ph.D., drives value for his clients by developing strategies that support their overall business goals. His strengths lie in helping organizations embrace new digital technologies to meet evolving customer expectations, including online advertising, SEO, [...]Read Full Bio
Mike Gehrig

Mike Gehrig

Mike Gehrig Understanding clients’ needs, creating and implementing strategies, and exceeding expectations. Mike is a vice president and the general manager of Pierpont Austin office. His goal every day at Pierpont is to generate results that create a meaningful impact for his clients and those his colleagues counsel. A journalist by education, Mike uses this [...]Read Full Bio
Meghan Gross

Meghan Gross

Meghan Gross Helping organizations maximize opportunities, articulate their value and thrive in changing environments. With more than 25 years of reputation management experience, Meghan helps organizations articulate their value, get closer to stakeholders, and maximize visibility opportunities with internal and external audiences. She has worked on major internal and external communications initiatives for companies in [...]Read Full Bio
Chris Jones

Chris Jones

Chris Jones Partnering with clients to create strategic messaging that supports major financial transactions, internal initiatives, and crisis management. With 25 years of experience in management and corporate communications, Chris is driven to help organizations leverage their communications channels to support business objectives. With his background in engineering, he brings a unique perspective to Pierpont’s [...]Read Full Bio
Kenneth Kracmer

Kenneth Kracmer

Kenneth Kracmer Providing strategic integrated marketing communications counsel and results based on client objectives. As vice president of client development, Kenneth spearheads business development for Pierpont’s Dallas office. He connects with prospects, determines needs relative to their overarching objectives and works with them throughout the onboarding process to support the creation of programs that deliver [...]Read Full Bio
Allison Murray

Allison Murray

Allison Murray Serving as a trusted advisor to corporate partners and prioritizing smart market strategy. As vice president, Allison provides senior counsel to clients and oversees the strategic communications plans that support their business objectives. She has guided organizations through media relations challenges, message development, public affairs campaigns and crises. A strong believer in analytics, [...]Read Full Bio
Elysa Nelson

Elysa Nelson

Elysa L. Nelson Supporting clients with reputation management, crisis training, and community relations to elevate their thought leadership and strategic communications platforms. Elysa serves as a vice president based out of Pierpont’s Houston office, while also managing the firm’s San Antonio operations. She is a trusted advisor to her clients and can effectively balance the [...]Read Full Bio

Senior Advisors

Terry Hemeyer

Terry Hemeyer

Terry Hemeyer Providing strategic counsel on communications and reputation management, while preventing and navigating crisis situations. As Pierpont’s Executive Counsel, Terry guides clients through the delicate world of reputation management while advising them on best communication practices. With over 40 years of branding and communications experience in nearly every industry, he has successfully managed projects [...]Read Full Bio
Phil Morabito

Philip Morabito

Philip Morabito Sparking innovation for organizations through strategic integrated marketing, community engagement, and brand storytelling. Philip Morabito founded Pierpont Communications in 1987 after leaving New York City and a prestigious Madison Avenue public relations firm. Hiring his first employee in 1992, Phil now oversees the largest independent integrated marketing and PR firm in the southwest [...]Read Full Bio
Clint Woods

Clint Woods

Clint Woods Ensuring the agency continues to attract and retain the best talent in order to deliver material value and create impact for our clients. As chief operating officer, Clint leverages more than 20 years of industry experience to ensure future growth for Pierpont Communications. In order to drive new business and deliver successful service [...]Read Full Bio

Ron Guirguis

A veteran of the PR industry, Ron has more than 20 years of experience in reputation management, corporate branding, issues and crisis, and sustainability and social impact.

Case Studies

Risk & Vulnerability Assessment

To properly respond to a crisis, you first must understand your organization’s vulnerabilities. Pierpont has helped companies uncover and evaluate the risks that have the potential to damage reputations for decades. Our thorough risk and vulnerability assessments empower organizations to make informed, strategic plans for business continuity and reputation resilience. A risk and vulnerability assessment reveals:

  • The type of risks facing your organization and industry
  • The likelihood and potential impact of issues to your organization
  • Gaps and opportunities for future efforts, training and development

Crisis Simulations & Drills

Informed by research and a risk and vulnerability assessment, Pierpont designs and facilitates tailored crisis simulations and drills meant to test your team’s response to an incident. These training exercises, which are fully customized to your needs, give your teams the confidence and skill sets needed to address any situation that threatens your business operations and reputation. Pierpont’s interactive crisis simulations will:

  • Stress test existing crisis plans to evaluate effectiveness and uncover any gaps or vulnerabilities
  • Develop skills for team members in a safe, low-risk environment to ensure they’re comfortable and prepared for a real crisis
  • Offer an objective evaluation of your team’s response and identify areas for improvement 

Brand & Reputation Management

Your brand is a valued asset that requires defending against outside threats. During a crisis, that reputation is at risk. Pierpont’s focus before or during a crisis is the defense of the reputation you worked hard to earn. Through thoughtful and strategic engagement with media and your stakeholders, Pierpont will help build, defend or repair your reputation. Some of the ways Pierpont works with you to manage your reputation include:

  • Online monitoring of mentions and sentiment to identify areas of risk or vulnerability
  • Key message development to understand storylines that resonate with stakeholders
  • Integrated media relations and communications strategies to support an effective response and ongoing reputation management

Comprehensive Crisis Communications Planning

Pierpont’s crisis communications plan development process is a robust, strategic exercise that is fully tailored to your organization’s unique needs. Whether you have a plan that is in need of review, or you’re starting from scratch, Pierpont will work alongside you to develop a crisis plan that is easily understood by every level of your organization. We dive deep into your company and industry to understand potential crises your organization may face, then develop detailed, actionable crisis plans against those threats to ensure you’re never caught unprepared. Pierpont’s crisis planning can include:

  • Review and evaluation of existing plans to uncover potential improvements or expansions for preparedness
  • Creation of entirely new plans informed by deep industry and company research
  • Collaboration with your key internal stakeholders to ensure buy-in and understanding of crisis plans

Communications & Media Training

During a crisis, a spokesperson is responsible for communicating your message to the public and plays a critical role in effective crisis management. To ensure your spokespersons are well-equipped to speak with media and other stakeholders, Pierpont offers in-depth communications and media training for executives and subject matter experts in your organization. Beyond preparing them to handle questions from stakeholders and the media, Pierpont’s approach is to help organizations discover the key messages that will resonate with audiences and ensure confident delivery of these messages under pressure. Pierpont’s communications and media training is fully customizable, but may include:

  • Discovery and planning sessions to develop relevant, customized scenarios for your team
  • Interactive discussion of media relations best practices and Q&A
    Live, mock on-camera interviews with playback and evaluation

Crisis Response & Onsite Incident Command Support

Pierpont’s team is always ready, available and prepared to provide crisis communications support and counsel in your organization in a time of need. We will quickly activate in the event of an incident and assist your company in an efficient, effective response. We provide you with an experienced and integrated core team with the right expertise for your unique situation, 24 hours a day, 7 days a week.

  • Immediate activation of a team whenever and wherever you need them
  • On-call support and strategic counsel onsite or remotely
  • FEMA trained and certified professionals who can work alongside your team onsite, at incident command and with your Public Information Officer

Online Reputation Monitoring & Analysis

During a crisis, Pierpont offers real-time media monitoring and analysis to capture any conversation taking place about your situation. We have a dedicated digital team with expertise in social media to support monitoring and content development in the fast-paced crisis environment. From this media intelligence gathering, we are able to keep a pulse on the conversation, evaluate the impact to your organization, and adjust our crisis response and strategy as needed. Traditional and digital media relations during a crisis may include:

  • In-depth analysis of media conversations to help inform crisis communications strategy
  • Real-time traditional and social media monitoring and analysis
  • Developing and distributing communications materials to media
    Facebook, Twitter or other social media content development

Contact Us

Contact us today to find out how Pierpont can help you prepare for crises that could threaten your brand’s reputation.