OTC Global Holdings | Building Thought Leadership Success

Energy & Power, Technology & Innovation, Digital Marketing, Marketing & Creative, Public Relations
Challenge

Formed in 2007, OTC Global Holdings (OTCGH) has become the world’s largest independent institutional broker of commodities, covering financial and physical instruments. When the organization approached Pierpont, it consisted of a handful of disparate brands with no true “voice.” Now, after nearly a decade of working together, Pierpont has helped OTCGH become a foremost thought leader in its space. 

Objectives

Together with Pierpont, OTCGH has launched more than a dozen subsidiary companies across the U.S. and in Europe.

Solution

Pierpont’s role includes branding, marketing, and publicizing subsidiary formations and expansions, securing interviews between executives and journalists with key outlets such as CNBC, The Wall Street Journal, the Financial Times, and influential trade publications, crafting awards nominations, developing and placing ads, and more. 

Results

Over nearly a decade, Pierpont has become a true partner with OTCGH, and the firms have grown, learned, and succeeded together.