Magnolia Oil and Gas | Targeted Awareness for a Complex O&G IPO

Energy & Power, Digital Marketing

TPG Pace Energy Holdings, a special purpose acquisition company (SPAC) formed by TPG Capital’s TPG Pace Group and Occidental Petroleum veteran Steve Chazen, enlisted Pierpont to generate targeted awareness around the formation of Magnolia Oil & Gas.


In a complex deal, the new publicly traded company led by Chazen was announced following a March 2018 $2.66 billion business combination which created a large-scale, oil-weighted, pure-play South Texas independent oil and gas operator with assets in the Eagle Ford and Austin Chalk. Pierpont jumped in and began building brand awareness for them.


In less than two weeks, Pierpont developed a media strategy, messaging, press materials, internal communications and more for the announcement along with building an SEC compliant website and marketing materials then executed an outreach campaign which educated key stakeholders in both the oil and gas and investor community about the innovative path to formation taken by Chazen and TPG Pace Holdings.


By garnering coverage in nearly every outlet of significance, Pierpont helped establish credibility for the new endeavor. Because of these efforts, Magnolia Oil and Gas successfully gained awareness targeted around their formation, effectively jumpstarting the company into a path of success and support. Media outreach and executive interviews led to more than 20 articles covering the transaction across major target publications, including Bloomberg, Reuters, Houston Chronicle, Dallas Morning News, Forbes, Oil and Gas Investor MarketWatch and Axios.

Media Coverage Wins 20+