Fuel Quest

FuelQuest | Designing an Integrated Communications Campaign

Technology & Innovation, Marketing & Creative, Public Relations
Objectives

FuelQuest enlisted Pierpont for multi-faceted change management communications, thought leadership, media relations and digital programming. We developed ongoing campaigns to create competitive separation for FuelQuest’s end-to-end supply chain for fuel management and services.

Solution

Leveraging a Phased Approach: First, Pierpont worked with top-tier national, trade and business media to tout the fuel procurement software that was driving demonstrable value. Our team delivered strategic thought leadership opportunities – speaking, byline article, events, top-tier media coverage– to tell its compelling story of differentiation, change and vision for the future of the industry.

All of this was underpinned by a digital program, wherein FuelQuest’s website copy and design were refreshed to include new messaging, customer cases and proof points, white papers—all designed to accelerate lead generation and reduce sales cycle times.

Results

Established Market & Thought Leadership: Today, FuelQuest is the undisputed leader in fuel procurement and management software. Its success through Pierpont’s programs drove the narratives that led to acquisition by industry titan Veeder-Root, a Danaher company, which brought together the hardware and software components of the fuel management industry, providing customers with a full-service solution and unrivaled expertise.