FuelQuest | Designing an Integrated Communications Campaign

Leveraging a Phased Approach: First, Pierpont worked with top-tier national, trade and business media to tout the fuel procurement software that was driving demonstrable value. Our team delivered strategic thought leadership opportunities – speaking, byline article, events, top-tier media coverage– to tell its compelling story of differentiation, change and vision for the future of the industry.

All of this was underpinned by a digital program, wherein FuelQuest’s website copy and design were refreshed to include new messaging, customer cases and proof points, white papers—all designed to accelerate lead generation and reduce sales cycle times.