CyrusOne | Increasing Awareness and Driving New Business for a Data Center Leader
CyrusOne, a leader in data center solutions, wanted to increase awareness of their brand and drive conversions on their website. Collaborating with the experts in paid digital marketing at Pierpont Communications, a targeted campaign across multiple online platforms was set in place.
Working together, CyrusOne and Pierpont established the following goals for the paid digital campaigns:
- Enhance brand visibility.
- Generate qualified leads.
- Establish CyrusOne as a thought leader.
- Optimize lead nurturing.
Conversions and traffic to the website increased by 43% over the previous year. When comparing the two campaigns' success in January of 2024, the Microsoft campaign was the most successful of the two. The Microsoft PPC campaign earned more than 16,000 clicks, while the similar Google Ad campaign drove more than 1,000 visitors to the website. The LinkedIn video ad campaign, which ran in February 2024, was seen more 25,000 times and gave CyrusOne a valuable breakdown of who was viewing their advertising. The job titles with the largest viewership were vice presidents and directors, key targets for CyrusOne. Overall, these paid campaigns increased awareness and website visits.