Belmont Village | Connecting Communities Amid the COVID-19 Pandemic

Among the tactics we deployed:

• Project Smile: Via social media, Belmont encouraged children of all ages to send a handmade card or drawing to brighten residents’ days. See some of the adorable Easter greetings they received.
• Stay Connected: Pierpont helped message and promote the Stay Connected initiative, which helped family members and loved ones schedule a time to connect via video chat with Belmont residents through their communities’ concierges. The initiative helped bring families together to celebrate some very special birthdays during quarantine.
• Belmont Greetings: Belmont Village and Pierpont worked together to share the Belmont Greetings campaign nationwide on social media. The campaign encouraged family members and loved ones to email letters which were then printed and delivered to residents by Belmont staff.
• Socially Distant Visits: Some Belmont residents’ friends and families found creative ways to show their love – including socially distant musical performances, birthday celebrations, and car parades that Pierpont shared on Belmont’s social media channels.
• Employee Appreciation: To spotlight the essential workers at Belmont Village, Pierpont assisted Belmont as they shared their appreciation for the hardworking staff at each community–some of whom even shared music to keep residents engaged. Care packages and signs of gratitude have been shared across communities and on social media.