Pierpont Exec Explains Importance of Local Media to Facebook and Google

Chris Ferris, Vice President of Digital Strategy, recently commented in the Financial Review on Australia’s attempts to make Facebook and Google share advertising revenue with local media companies.

The two tech giants had recently been ordered to pay Australian media companies for publishing their news stories after negotiations with the two global digital giants failed. American publishers, media groups and lawmakers are closely watching the Australian situation for clues about how Google and Facebook will respond.

According to Ferris, letting too many local media companies go under would be “penny-wise and pound-foolish” for Google and Facebook, who count on these outlets for much of their content.

Read the full article online.

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