It’s Not Too Late to Add GA4 to Your Website

Google is changing how it measures website performance. And now is the best time to add Google Analytics 4 (GA4) to your website.

Google will no longer support the current version of Universal Analytics (UA) effective July 1, 2023. and replacing it with Google Analytics 4 (GA4). In a post published on LinkedIn, Pierpont Vice President of Digital Strategy Chris Ferris explains: “Any business that currently relies on Google Analytics—regardless of size—should be sure to install GA4 in immediately to provide enough preparation time for the transition.”

Read the entire article on LinkedIn.