Google is changing how it measures website performance. And now is the best time to add Google Analytics 4 (GA4) to your website.
Google will no longer support the current version of Universal Analytics (UA) effective July 1, 2023. and replacing it with Google Analytics 4 (GA4). In a post published on LinkedIn, Pierpont Vice President of Digital Strategy Chris Ferris explains: “Any business that currently relies on Google Analytics—regardless of size—should be sure to install GA4 in immediately to provide enough preparation time for the transition.”
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