Brand Innovation in Marketing & PR
How Do You Become an Expert in Innovation? That’s what Pierpont and the University of Texas at Austin set out to discover, as part of Pierpont’s Research Endowment with the Moody College of Communication.
Innovation is the biggest buzz word in business today, but the actual process of innovating and how teams and organizations foster innovation — remains nebulous. Based on in-depth conversations with more than 60 innovation leaders, we developed best practices and strategies for individuals and brands seeking to position themselves around innovation.
Paging the Innovation Department: Structuring Your Organization for Innovation Workflow
Regardless of industry, the challenges we face in embedding innovation in the workplace are the same. Should the pursuit of innovation warrant its own department or executive? Which organizational structures yield the most innovative ideas? Find out in the video and blog post here.
The Innovation Paradox: Embracing Risk and Uncertainty In Order to Succeed
How do companies find the balance between pursuing innovation, mitigating risk and maintaining revenue growth? Watch the video and read the blog post here to learn the top three things innovative organizations do to pursue innovation without opening their business up to too much risk.
How to Build an Innovative Team
What about staffing teams? Is there a specific talent mix that is the most likely to yield innovative ideas? We were pleased to find that the answer is “yes.” You can find the four core components of innovative teams discussed in this video and blog post here.
Here’s the No. 1 Personal Trait Innovative People Have
When you think about what personal traits one needs to be innovative, you might think of intelligence, passion, logic or creativity. You might wonder if being more left-brained or right-brained leads to brighter ideas and stronger processes. But you would be missing the mark. Learn more in this video and in the blog post here.
About the Pierpont Endowment at The University of Texas at Austin
In 2015, Pierpont established a research endowment at the Stan Richards School of Advertising & Public Relations at The University of Texas at Austin’s Moody College of Communication. The Pierpont Endowment supports a five-year faculty research series investigating communications issues that impact the business world. See findings about past research studies and Pierpont’s commitment to education here.
About Pierpont Communications
As Texas’ largest independent communications firm, Pierpont Communications sparks and shapes conversations to build brands, protect reputations and drive business growth. We have deep expertise across all facets of communications–including strategy and planning, public relations, public affairs, marketing, crisis management, investor relations and digital engagement.