Sparking Innovation

Sparking Innovation

How Do You Become an Expert in Innovation?

That's what Pierpont and the University of Texas at Austin set out to discover in 2017, as part of Pierpont's Research Endowment with the Moody College of Communication. Innovation is the biggest buzz word in business today, but the actual process of innovating and how teams and organizations foster innovation -- remains nebulous. 

Based on in-depth conversations with more than 60 innovation leaders, we developed best practices and strategies for individuals and brands seeking to position themselves around innovation.

Paging the Innovation Department: Structuring Your Organization for Innovation Workflow

Regardless of industry, the challenges we face in embedding innovation in the workplace are the same. Should the pursuit of innovation warrant its own department or executive? Which organizational structures yield the most innovative ideas? Find out in this video and in the blog post here.

The Role of Failure in Innovation

When it comes to innovation, the role of failure is non-negotiable. In fact, innovative companies are known for their propensity to lean into failure -- and in some cases, applaud it. But what separates useful failure from just...plain old failure? This framework helps companies recognize the difference, and realize the long-term benefits of a short-term stumble.

The Innovation Paradox: Embracing Risk and Uncertainty In Order to Succeed

What's the balance between pursuing innovation and risking failure and loss? Because when it comes to innovation, you often can't have one without the other. Here's how leading organizations pursue innovation without opening their business up to too much risk. Find out in this video and in the blog post here.

Creating an Innovative Work Culture

You can talk about innovating all day long – make plans about it, assign budgets to it, put employees in charge of it. But how do bleeding-edge companies actually embed innovation into their company culture? Here’s how innovative companies use language, storytelling and authenticity to not just talk the talk, but walk the walk.

We'll be uploading a new finding from our research each week. Fill out the Contact Form below to receive updates when new Innovation content is available.


About the Pierpont Endowment at The University of Texas at Austin

In 2015, Pierpont established a research endowment at the Stan Richards School of Advertising & Public Relations at The University of Texas at Austin's Moody College of Communication. The Pierpont Endowment supports a five-year faculty research series investigating communications issues that impact the business world. Learn more about past research studies and Pierpont's commitment to education here.

About Pierpont Communications

As Texas’ largest independent communications firm, Pierpont Communications sparks and shapes conversations to build brands, protect reputations and drive business growth. We have deep expertise across all facets of communications–including strategy and planning, public relations, public affairs, marketing, crisis management, investor relations and digital engagement.