Brand Awareness & Community Relations
Lexicon is biopharmaceutical company with a strong history of innovation in healthcare. Founded in 1995, Lexicon is now one of the largest pharmaceutical companies based in Texas. Lexicon Pharmaceuticals engaged Pierpont to create and execute an integrated communications program to support its efforts to increase in-market visibility with The Woodlands/Greater Houston community, key elected officials and influential parties, and potential employees.
By leveraging the company’s rich history and unmatched size in the local industry, Pierpont was able to drive brand awareness, create favorable community sentiment, and establish the company in Greater Houston’s diverse and innovative business scene. Specific successes for Lexicon included securing a facility tour by Houston-area congressman, support in content development for new internal communications tool and the placement of CFO interview in a local business publication.