Houston Independent School District | Getting out the Vote. Passing a Historic Bond.
Challenge
As the seventh largest school district in America and the largest in Texas, Houston Independent School District (HISD) has experienced a tremendous increase in enrollment over the past twenty years, with very little improvements in infrastructure.
Objectives
To fulfill HISD’s commitment to providing quality education in innovative, technologically-advanced and safe learning environments, HISD decided to call a bond referendum — $1.89 billion, the largest in the HISD’s history, and one of the largest in the country.
Results
The public affairs campaign led to the referendum passing with more than 78 percent of the vote.
Vote Passed >78% ![]()
