Established in 1992, SilverStone Events is a full-service catering and special events company. Initially, they were known as Stone Kitchen, but approached Pierpont when looking to rebrand to SilverStone Events to broaden brand appeal and communicate its additional capabilities.
Pierpont guided Stone Kitchen through a company strategy, messaging, and brand awareness project to lay the groundwork for the rebrand activities to launch Silver Stone Events, including a new website and garnering industry media coverage.
The services included a comprehensive strategic brand audit, creation of a new brand strategy and messaging statements, and a completely new corporate identity package paired with a logo refresh and updated on-message marketing collateral.
Post brand refresh, Pierpont reintroduced the brand across Texas, generating new customers and followers via social media, as well as guest appearances by Chef Elizabeth Stone in broadcast opportunities, at local wineries, and chosen specialty retail locations. Pierpont also organized and managed extensive media relations support throughout the rebrand process to elevate the company's new profile in the market.