PulteGroup | Elevating Consumer Engagement Through Localized Storytelling
PulteGroup, one of the nation’s largest homebuilders, faced the challenge of maintaining brand visibility and credibility in a highly competitive and cyclical housing market. Despite its strong reputation, the company needed to reinforce its leadership position and differentiate itself in key regional markets, particularly in Texas, where consumer expectations were evolving and media saturation was high.
The campaign aimed to elevate PulteGroup’s media presence, position its executives and developments as industry-leading, and increase visibility among prospective homebuyers and local influencers. A key focus was to reinforce the brand’s innovation, customer-first philosophy, and community impact through consistent, high-quality media coverage.
The campaign secured over 25 earned media placements across print, digital, and broadcast outlets. Pulte Group’s share of voice in key Texas markets increased by 40%, with measurable upticks in website traffic and sales center inquiries. The media momentum reinforced Pulte’s position as a trusted, forward-thinking homebuilder and strengthened its visibility among both consumers and industry stakeholders.