![Imperial-Sugar-logo-75 Imperial Sugar](https://www.piercom.com/wp-content/uploads/2021/04/Imperial-Sugar-logo-75.png)
Imperial Sugar | Introducing a New Product to the Market
Objectives
Imperial Sugar, one of the largest sugar refiners in North America, developed a joint venture with PureCircle Limited, the global leader in high purity stevia products production, to launch Steviacane™, an all-natural sweetener that matches the taste profile of sugar with one-third of the calories. The company engaged Pierpont to introduce the new product to consumers and further develop the company’s brand portfolio.
Results