ClearSign had the challenge of leveraging its online presence for both educational and sales purposes to its audiences.
As part of Pierpont’s overarching public relations engagement with ClearSign, we conducted a website optimization project to support the organization in elevating its website presence as both a destination to educate and inform audiences and as a critical touchpoint in the sales conversion process.
To ensure ClearSign’s website accomplished these goals, Pierpont took a multi-pronged approach that included evaluating and delivering to ClearSign an audit with specific recommendations focused on traffic generation, conversion path, current content strategy, SEO and more.
We took a deep dive into each area of focus to review: 1) what key messages were resonating; 2) where site visitors were coming from and why; 3) where visitors were dropping off once they arrived on-site; and 4) how investor relations and public relations efforts were supporting overall communications goals. The final product provided ClearSign with recommendations to implement for a more cohesive communications strategy moving forward.