CFI | Promoting Healthcare Financing through Thought Leadership & Brand Awareness
CFI, a leading fintech company offering flexible financial solutions for healthcare providers, engaged Pierpont to develop comprehensive company messaging, enact an aggressive industry and leadership awards push (and win!), and create a robust thought leadership campaign for the CEO, including an expanded social media presence, executive blog, introductions to relevant networking groups and securing opportunities for byline placements in key industry trade publications, such as Dentistry Today.
During the COVID-19 pandemic, Pierpont expanded its focus from the core CFI brand to that of its two product brands. To spread awareness of and engagement for its promotional offer to dental practices across the U.S., Pierpont identified numerous channels for amplification, including a series of blog posts, bylines, press releases and email campaigns. Increased awareness of the promotional offer allowed CFI to more than double customer enrollment during the pandemic.