Interviewing like an expert

  PR practitioners regularly interview clients when creating content for podcasts, news releases and other media relations materials. In order to develop an effective message strategy that connects with audiences through media channels, it’s essential to have a full understanding of the client, its company structure and the values it offers. Recently, I attended the Association […]

How to boost your productivity with Apple iOS 5

    In what Apple is claiming to be their best update ever, iOS 5 has added 200 features to their mobile operating system. So, can iOS 5 make you more productive and save you time? Here are 5 things featured in the new update that will help boost your productivity.   Reminders – A new app with iOS 5, […]

Differentiate your company!

  Differentiation. It’s a given that in a discussion about building a brand, you’re going to have to talk about what makes your company or product different from your competitors. Or, posed as a question, why should a customer choose your company instead of your competitors? Let’s say you’re a university. Like all the others, […]