Media Training

Pierpont delivers interactive, personalized media training and executive coaching for on-camera, phone, video, podcast, and in-person interviews. Participants practice realistic interview scenarios, prepare for challenging questions and learn to deliver key messages clearly, confidently, and consistently. 

We help clients develop and refine messages that reflect their organization’s voice, values and strategy. Our team turns complex information into clear, concise talking points that spokespeople and executives can use during media interviews and other communications, following Public Relations Society of America (PRSA) guidance that interview messages should be “short, concise and memorable.”

Beyond media interviews, Pierpont coaches leaders for public speaking, panel discussions and virtual presentations. Participants practice delivering key messages clearly and adapting their style to different audiences and settings, ensuring they communicate with authority and impact.

Pierpont prepares leaders for sensitive, complex or high-pressure interviews that can emerge during a crisis or other high-stakes situations. Through realistic practice, we help clients anticipate challenging questions, develop clear responses, and communicate with transparency during business critical events. 

Depending on your organization’s needs, Pierpont’s crisis and media training may include:

• Discovery and planning sessions to develop realistic interview scenarios based on your organization’s business environment and communication risks.
• Review of existing media policies, key messages and communication materials to keep messaging consistent throughout the training.

Our programs combine expert instruction, realistic interview practice and hands-on coaching. Depending on your organization’s needs, media training may include:

• Media relations best practices and question-and-answer techniques.
• Guidance on how social media can affect crisis communications and news cycles.
• Tabletop crisis communications exercises that simulate media inquiries, social media activity and changing situations.
• Video-based mock interviews that give designated spokespeople an opportunity to practice realistic scenarios.
• Interview playback and personalized feedback to identify strengths and areas for improvement.

Pierpont develops or refines messaging to help spokespeople communicate key points clearly and consistently. We also create talking points, briefing documents, FAQs, media statements and other materials to support interview preparation.

Media training prepares organizational spokespeople to communicate effectively during media interviews. Training may include message development, interview practice, preparation for challenging questions and feedback on interview performance.

Interview coaching helps executives and spokespeople prepare for specific media interview situations. Pierpont uses realistic practice scenarios and personalized feedback to help participants prepare key messages, anticipate questions and practice their responses.

Pierpont tailors media training to each organization’s goals and needs. Training may include message development, mock interviews, on-camera practice, crisis communication exercises, interview playback and personalized feedback.

Media training can help executives, designated spokespeople, public information officers (PIOs), and other organizational leaders who communicate with reporters or represent their organization in public-facing situations.

Media training gives participants an opportunity to anticipate challenging questions and practice clear responses before an interview. Participants can also practice returning to key messages while responding directly to the interviewer.

Media training can help participants prepare key messages, anticipate interview questions and practice communicating clearly across different interview formats. Pierpont also uses interview playback and feedback to help participants identify strengths and areas for improvement.