At Pierpont Communications, we look at digital marketing in a holistic way. We start by refining and focusing on our clients’ business goals, formulating a complementary digital strategy, and then determining the right tactics to meet your goals and objectives.

It’s important to understand that “digital” is not just another channel to deploy traditional types of marketing. Digital marketing requires a whole new approach and a modern understanding of consumer behavior. Pierpont has built a strong digital marketing team, which is ready to formulate the right digital strategy and accompanying tactics for your business. Our portfolio of digital marketing services includes the following:

Digital Assessment and Evaluation

Critical to any new or growing business is having an intelligent, well-thought-out digital strategy. Our experts partner closely with our clients to ensure that our recommended digital strategy aligns with and supports your overall business strategy. Our strategy development tools include:

  • Assessment of website (responsive design, user experience, navigation, accessible to people with disabilities)
  • Evaluation of online ecosystem (how social media, online marketing and SEO work together to drive business goals)
  • Competitive analysis of other relevant websites and online properties, including social media

Website Design and Development

Key to any successful digital marketing campaign is an outstanding website. Pierpont partners with its clients to drive the design and development of a new website, making sure that the site:

  • Is designed for mobile first and responsive for desktops and laptops
  • Is optimized for search engines
  • Is easy to navigate
  • Can be easily used by people with disabilities
  • Has clear calls-to-action
  • Includes necessary tracking code to measure results

Search Engine Optimization (SEO) and Content Development

Organic search that drives customers to your website is the most valuable source of traffic. The focus of SEO is to ensure that, in keyword searches, organic links for your company or business rank higher than competing links. To drive more organic traffic to your site, Pierpont can:

  • Evaluate how search-engine-friendly your webpages are
  • Recommend changes to your pages to improve SEO
  • Draft, write and edit content to be more easily found by search engines

Social Media

If your business, brand or organization doesn’t have a well thought out and executed social media strategy, you’re missing a huge opportunity to reinforce your brand, engage with customers, and drive business. Pierpont offers:

  • Social media management, training and best practices
  • Monitoring, reporting and intelligence gathering
  • Creative advice and design to enhance social media presence

Online Marketing and Advertising

There are two primary goals of paid digital marketing: awareness and lead generation. Pierpont understands the difference between those two goals and has the skills and experience to know how they can work together to achieve our clients’ business goals. Among the tactics we employ are:

  • Display ads
  • Promoted/boosted social media posts
  • Retargeting/remarketing
  • Paid Search/Google AdWords
  • Email

Analytics

The different methods of digital marketing can be incredibly effective, but only if partnered with robust, actionable analytics. In short, companies that effectively use analytics will be more successful than those that don’t. Pierpont can provide:

  • Custom analytics configuration
  • Creation and management of online dashboards
  • Assistance with analytics applications, including Google Webmaster Tools and Google Tag Manager
  • Measurement of ROI for digital marketing campaigns

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Contact us today to find out how Pierpont can help maximize the success of your digital marketing strategy.

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