Why Visibility is Critical to Your Company’s Survival

CEO Phil Morabito stresses the importance of enhanced marketing and sales efforts to remain visible during and after a crisis in a recent article for the Houston Business Journal.

During the pandemic, many businesses have chosen to either slow or completely stop their marketing efforts. However, marketing and sales cannot function in a vacuum where operations are switched on and off. Instead, they should be monitored and thoughtfully developed on a consistent basis, ensuring your organization remains at the forefront of the competition.

Morabito shares several tips to maintain visibility in marketing and sales, including enhanced digital efforts, community involvement, and thought leadership. He explains that “$1 spent on marketing today is like spending $3 in a normalized economy” with so many organizations no longer focusing their efforts on marketing and sales. In times like these, marketing is essential to your company’s survival.

To read the full article, visit the Houston Business Journal‘s digital edition online, and learn more about how Pierpont can boost your brand visibility through strategic marketing that supports sales efforts.