San Antonio, TX – Pierpont Communications, a Texas-based communications and marketing firm, today announced that it has been selected by Trinity University, a highly respected and top-ranked private, liberal arts institution located in San Antonio, to develop and execute a public relations and brand awareness campaign that will highlight the University’s outstanding academic and student life programs as well as its award-winning faculty.
Trinity chose Pierpont after a competitive selection process and will utilize the firm’s four offices in San Antonio, Houston, Dallas and Austin to engage prospective students, their parents, and other influencers regarding the multi-dimensional “Trinity Experience,” which prepares graduates for the ever-changing world they face after college. Key elements of the Trinity campaign will focus on digital and traditional media relations, thought leadership, message development and grassroot initiatives.
“Being chosen as the public relations agency supporting one of the premiere universities in the state of Texas is truly an honor,” said Phil Morabito, chief executive officer at Pierpont. “We look forward to partnering with the Trinity team and utilizing our strengths as a statewide agency to raise the awareness of the University’s outstanding achievements.”
The selection of Pierpont and subsequent public relations and awareness push follows the recent launch of a new marketing and advertising campaign that began earlier in 2014. Both campaigns are overseen by Dr. Charles B. White, the University’s vice president for information resources, marketing and communications.
“Trinity provides a truly unparalleled and challenging educational experience for our students,” said White. “We no longer want to be the ‘best kept secret in higher education;’ we’re looking forward to working with Pierpont to augment and complement our marketing campaign and inform more people about the truly unique experience that students have while attending Trinity.”