In a recent Houston Chronicle article on attracting millennial talent through social media influencer marketing, Vice President of Digital Strategy Chris Ferris shares the risks of influencer marketing.
The article discusses major oil and gas companies’ use of influencers for marketing campaigns and their effectiveness in today’s digital society. Influencer marketing has been proven to be one of the best ways for these brands to appeal to younger generations and drive sales within a different audience.
“Companies need to vet influencers, which can add to the costs, and they must be wary of influencers who may try to boost their follower count by buying fake followers or post something controversial that could reflect poorly on their brands,” Ferris explains in the article.
To read the full article, visit the Houston Chronicle online here (note that the article is only available to Houston Chronicle subscribers).