Social media for executives: Look before you leap

  Social media is a great way for an executive professional to get exposure online and make a name for him or herself, but if used incorrectly, it can easily backfire with image-debasing consequences. Today’s professionals must be fully aware of social media’s dark side — and be prepared with a crisis plan to quickly […]

Digital Influence Weekly – To Social Media-ly Serve and Protect

Now will you listen to me that LinkedIn is important? It’s “$8.9 billion valued” important. It’s “find a job, client, service and contact” important. It’s “time to update your profile you haven’t looked at since LinkedIn started” important. Find out more about LinkedIn’s IPO over at the New York Times. In the meantime, who wants to lend me […]

Have you ever asked yourself – where do I begin?

  One of my favorite things about working for a PR agency is that you have the opportunity to work on a variety of projects and industries. I’ve worked on everything from food brands and technology companies to non-profits and major consumer brands. Although working here has provided me with a wealth of experiences, the […]

At SXSWi, the Geeky Kids are Always at the Cool Kids’ Table

For self-proclaimed digital geeks like us, SXSWi is THE conference of the year. All of our favorite and most admired colleagues in social media, website strategy and marketing come together in one place to share knowledge, investigate new trends and connect with each other. To say it’s an overwhelming (in a good way!) conference is an understatement.  […]

There IS an I in Online

It may sound counterintuitive, but putting the “I” in online communities often results in a stronger feeling of “we.” By encouraging people to share their own opinions and thoughts, you increase the likelihood of people creating a community. This is because the strongest communities result when people not only feel comfortable sharing their opinions but […]