The Irresistible Offer: Creating your Unique Selling Proposition (USP)

  What makes you valuable, visible and varied? You’ve probably heard the saying “Differentiate or Die.” In today’s high-velocity marketplace, you have to be unique and fill a niche to be successful.   A Unique Selling Proposition (USP) is what sets your business apart from the competition.   “USP” was coined in the early 1940s […]

Digital Influence Weekly – QR You Doing This Right?

  Google Plus will soon allow people to use pseudonyms after being incredibly strict about user identities needing to be real. This is good news to me, because that means the real Winston Churchill was indeed following me on Google Plus the whole time!  … And now, on to the Digital Influence Weekly!   A few years […]

Turning to Twitter for the latest news during a disaster

While the news media’s wall-to-wall coverage during Hurricane Irene in late August drew criticism, the one place with truly up-to-the-minute coverage during the disaster was the social networking platform Twitter.  During the storm, I had several family members and friends in the hurricane’s path. After falling victim to the sometimes sensationalized TV coverage, I found myself […]

The way tablets are changing how we work and live.

  We all know tablets are quickly becoming a valuable resource in this mobile-driven world. What I find amazing is all the different applications and uses that are emerging for this technology. Mashable recently posted this article about how tablets are changing the way we search and discover the web. Browsing is becoming an interactive experience, much […]

Digital Influence Weekly – I’m Counting On It…But Not Really

As I’m sure you’ve heard by now, Steve Jobs passed away this week. While there are many sites, videos and blog posts talking about his accomplishments, those who loved him and admired him were able to sum up their feelings on the homepage of The file name for the image of Mr. Jobs is […]

Click for the Cure

    Nearly everyone knows someone who has been affected by breast cancer in some way. This year, in an effort to vamp up Breast Cancer Awareness Month (October), different organizations have taken to social media to get as many people involved in the cause as possible. is spreading the word about its new “click […]