Motivating Your Most Important Marketers: Your Employees

  When it comes to marketing, you may have the snazziest brochures, an eye-catching website and top-ranking search engine placement – but are you leveraging one of your most valuable, often untapped marketing resources?  Your employees make the best marketers. Happy employees who believe in their work are eager to spread the word, giving your […]

Digital Influence Weekly – My Title is Blogger, but I’m a Journalist at Heart

    Wasn’t I just talking about new designs in social media last week? Well Twitter has now rolled out their new design for your browser and mobile devices. Along with moving around where all information and tweets were placed, they have a #Discover feature with MANY great options for discovering new people to follow […]

Digital Influence Weekly – It’s Beginning to Look a Lot Like…New Designs

  Do you have a little more to say? Facebook now lets you post 63,206 characters in a status update. Before, you could only post 5,000. That’s right! You could probably post all of “War and Peace” in status updates after 30 status updates! FYI, I tried this by starting small and posting the “Declaration […]

Interviewing like an expert

  PR practitioners regularly interview clients when creating content for podcasts, news releases and other media relations materials. In order to develop an effective message strategy that connects with audiences through media channels, it’s essential to have a full understanding of the client, its company structure and the values it offers. Recently, I attended the Association […]

Five Must-Have Apps for Professionals

From Angry Birds to Carbon Foot Calculator, there are more than one million mobile applications available for your consumption. With so many options, it is hard to know which applications are worthwhile and which ones are better left in cyberspace. Below are five must-have applications that are sure to make your busy work days a […]

Digital Influence Weekly – How do you Wash the Internet? With SOPA Apparently!

Jimmy Kimmel discussed National Unfriend Day for Facebook the other day. I completely missed it, but these days, every day is National Unfriend Day. Go through your lists of people you’re connected to on any network and determine if you want to keep them or not. I say, if you haven’t spoken to them in […]