When dealing with the media, one should be truthful, giving as many facts as possible while still protecting a client’s reputation.
While the pandemic has forced many businesses to change the way they operate, one thing remains the same: people need to make connections with others in order to succeed.
Communication is the foundation for growth and will help bring stability through the end of the pandemic.
Upcoming updates to Apple’s iOS 14, the operating system for all its iPhones, will lead to big changes in data tracking.
As a professional, LinkedIn is the primary way to make connections and brand yourself online. Ferris explains why and how to use it.
Ferris joined a panel of Houston’s top marketing executives to share the latest in-demand marketing skills for job seekers.
CEO Philip Morabito stressed the importance of enhanced marketing and sales efforts during and after a crisis to remain visible in a recent article for the Houston Business Journal.
Snapchat has revolutionized social media and the way companies use their services to advertise.
Using social media monitoring as a “canary in a coal mine” can help you identify problems or issues that, if not addressed, could metastasize into full-blown, mainstream media crises.
Ferris discusses how digital marketing will evolve, recommended best practices for businesses, monetizing platforms like Zoom, and much more.