Uncovering the Secrets to Innovation in the Workplace

In a recent Austin Business Journal article, Vice President and General Manager of the Austin office Mike Gehrig shares how to create a culture of innovation in the workplace with the University of Texas at Austin professors Brad Love and Jeffrey Treem.

“Researchers found that the most frequent pathways companies take to create an innovative culture are some of the least effective.” Gehrig, Love and Treem explained that “consistently and intentionally crafting an innovative culture based on three concepts – language, storytelling and authenticity” proved to be far more effective in the workplace.

The key contributing factors to an innovative workplace were revealed in a recent study conducted by the university as part of Pierpont’s research endowment with the Moody College of Communication. Learn more about the Pierpont Endowment and our continued investment in education.

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