Artificial Intelligence (AI) Optimization
We develop proactive earned media & content strategies to increase visibility in AI tools
A brand’s visibility in AI-generated answers is an increasingly important part of any business strategy, as generative AI tools are replacing traditional search results. Whether it’s called artificial intelligence optimization (AIO) or generative engine optimization (GEO), Pierpont understands how to position our clients to maximize their visibility in tools like ChatGPT, Google Gemini, AI Overviews, Claude, Perplexity, Copilot and Grok.
AI models rely on finding and citing credible, third-party sources to generate their answers. They prioritize fresh content from high-authority outlets like Reuters, Axios, and Bloomberg. Pierpont helps our clients and their subject matter experts get mentioned and quoted in high-value publication, positioning them to be mentioned and cited by AI tools.
AI-optimized owned content—like blog posts, press releases, FAQs, glossaries, how-to guides, comparison tables—is also frequently referenced and cited by AI models. Pierpont assists our clients in writing and publishing content that is crafted to be easily identified, indexed and used by AI tools.
If an AI model can’t find relevant content from a website, it won’t site it as a source in its generative answers. Pierpont makes sure that all the technical requirements are in place for our client’s website.
We conduct thorough assessments & develop proactive earned media & content strategies
Before pursuing earned media and content development strategies, Pierpont begins with a rigorous analysis of a client’s presence in AI tools, focusing on brand visibility and citations. We also assess the technical elements of the client’s website to see where improvements need to be made.
Pierpont evaluates brand visibility by measuring how often a client’s brand name and subject matter experts (SMEs) are included in AI-generated answers. We also benchmark each client’s visibility against their competitors.
Pierpont tracks how many times a brand’s website is included in the citations in generative AI responses, allowing us to gauge how much the AI tools trust and cite the brand. This also provides us with a list of trusted media sources, pointing our PR experts toward the most relevant online publications.
Pierpont conducts an AI technical visibility audit for our clients. This audit involves evaluating the technical foundations of a site’s discoverability and indexability by AI models and generative search engines—not just traditional SEO.
Using the insights gleaned from our analysis, Pierpont’s PR professionals proactively pitch relevant stories to the journalists and publications cited often in relevant AI-generated responses. This can include positioning SMEs as sources for stories, providing analysis from the business, or drafting bylined articles for our client’s senior leaders.
Creating or refining content for a client’s website plays a key role in AI optimization. Pierpont’s writers collaborate closely with client experts to produce web pages that highlight expertise, experience, trustworthiness, and authority. This content is crafted to be easily understood by AI models, making it more likely to be referenced in generative AI responses.
Pierpont’s experts will leverage the technical visibility analysis to identify improvements for a client’s website. This can include adding additional code at the root of the website, improving meta data on individual pages, and ensuring that schema mark-up is properly implemented.
We continuously monitor our clients’ AI visibility. Using real-time insights and performance indicators, we identify where and how clients appear in AI-driven results and conversations. We then refine strategies and adjust tactics to ensure that visibility continues to grow.
