Integrated Digital & Media Relations Campaign
QualSpec, an industrial inspection firm which has since been acquired by TEAM, Inc., was born out of a private equity roll-up of four existing inspection companies. It was mission critical for QualSpec to quickly and appropriately position the company within a competitive market.
Pierpont was successful in capturing the essence of all four companies into one cohesive brand to launch the new combined entity. This included creation of all branding, messaging, collateral and advertisements. Within four weeks, Pierpont launched a fully-integrated QualSpec website, and once the baseline brand assets were created, the firm designed and implemented a comprehensive media relations program resulting in commanding interviews and subsequent coverage with leading business and industry publications.