Shaping Integrated Communications Strategies in Healthcare
Experiencing rapid growth across Texas and beyond, Altus Healthcare System partnered with Pierpont to shape communication programs for a wide cross-section of its healthcare verticals, including hospitals, emergency care facilities, senior care, dental services, hospice and more. Pierpont worked closely with Altus’ network of physicians and in-house marketing team on a multi-year campaign to drive integrated strategies that moved consumers into action.
From working with the C-Suite and Facility Management on corporate positioning to senior leadership thought leadership programs, Pierpont was engaged in high level messaging, strategy, facilitation and implementation. On a tactical level Pierpont structured and supported the health system’s content, strategy and programs for social media, PR and media relations, clinic grand openings and tactical planning to support corporate rollouts of new services and service lines.