Vice President of Digital Strategy Chris Ferris recently moderated an insightful panel on what CEOs need to know about digital marketing.
The panel, part of The Entrepreneurship Institute (TEI) Presidents Forum, included Sarah Salimi of Worldwide Group, Clay Spitz of Chief Outsiders, and Chris Wilks of Brand Extract. Some highlights from the panel discussion included:
- CEOs need to clearly understand their online business goals and customers before launching a new digital marketing strategy.
- Having a robust, responsively-designed website is the most important first step.
- If a digital marketing agency makes promises that sound too good to be true, they probably are.
- There is no one-size-fits all digital marketing solution.