Kenneth Kracmer
Senior Vice President & Dallas General Manager
Providing strategic integrated marketing communications counsel and results based on client objectives.
Kenneth spearheads business development for Pierpont’s Dallas office. Kenneth connects with prospects, determines needs relative to their overarching objectives and works with them throughout the onboarding process to support the creation of programs that deliver desired outcomes. Upon engagement, Kenneth’s role transforms to establishing strategy and defining client success as it aligns to their corporate goals.
Services
Professional Experience
With more than 25 years of experience in agency and corporate communications roles, Kenneth understands that success is relative to each client. Some are driven by qualitative goals such as brand awareness and reputation management, while others are motivated by quantitative goals such as sales. Kenneth drives results for clients by gaining a deeper understanding of what they value, their industry and competitors relative to the stakeholders they serve. His methods and approach drive measurable results and favorable outcomes.
While managing partner and co-owner at HCK2, Kenneth helped increase annual client billings to $5 million and land many of the agency’s top-tier accounts. As director of corporate communications at Entrust, Kenneth led a team in securing strategic media wins that ultimately raised awareness of the C-suite and thought leaders throughout the organization on a global scale. His previous agency experience includes a variety of account service roles at Temerlin McClain Public Relations (now Weber Shandwick Southwest), where he managed several Fortune 100 accounts.
Kenneth is an active member of the Dallas Roundtable, Tech+ Networking Group and Tech Titans. He received his Bachelor of Arts degree in journalism from Texas A&M University and MBA in management from Dallas Baptist University.
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