Insights
Ads Are Coming to AI Chatbots: What AI Ad Tests from ChatGPT and Google Mean for Businesses
When we first wrote about how artificial intelligence was changing digital advertising in our 2025 analysis, ads inside…
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How to Write and Distribute an Effective Press Release
Press releases remain one of the most effective tools organizations can use to create earned media, build credibility, and…
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What’s the Difference between PR and Marketing?
In the constantly evolving landscape of business communication, two ideas often get mistaken for one another: public relations (PR) and …
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Generative AI is Making PR More Important Than Ever
The growing popularity of AI tools is upending marketing and communications strategies businesses have relied on for the last…
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Has X Been Dethroned? The Dynamic Landscape of Social Discourse Networks
While X (formerly Twitter) continues to pose difficult questions for its users, including journalists and advertisers, Threads and Bluesky…
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Pierpont Communications Expands into Florida with Strategic Hire of Local Executive
Leading Independent PR and Digital Marketing Agency Names Ansley Campbell Vice President to Establish Miami Office Pierpont Communications, a…
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A Hole-in-One for Earned and Social Media: Why the WM Phoenix Open Always Owns the Conversation
As the kids say, “It’s not that deep.” The WM Phoenix…
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Bridging Research and Practice: What We Learned at UT’s Nelson Center Research Showcase
Recently, I had the opportunity to participate in a meaningful and intellectually energizing event at the University of Texas…
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Reputation Management Today: Why It’s Now a Board-level Priority — and How Brands Can Build True Resilience
Managing online reputation is crucial. Learn how brands can handle negative reviews and viral backlash while safeguarding reputation, revenue,…
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